When you travel, you bring back more than just souvenirs and photos. You bring back a whole host of tangible and intangible experiences that make your trip that much more meaningful.
The Bring Back More social media campaign tries to represent what a trip abroad means. It is about the various cultures, experiences, traditions, and events that is more than just a physical trinket to bring back home. Through this series, we also encouraged viewers to take the road less travelled, participate in local festivities and experience the country for what it truly is - pushing American Tourister to be more than just a luggage brand, but one that is fun and adventurous.
Illustration, Animation, Social Media