Betadine

Internal use only*

Bacterial Vaginosis (BV) is a cycle.

 

It is a cycle of stress and pain.

 

One that suffers from misdiagnosis and ineffective treatments.

 

One that is prolonged due to high recurrence rates.

 

A cycle that traps women and healthcare professionals in an endless loop of futility and suffering.

 

But no more.

Betadine is here to help you take a stand.

 

To make diagnosing BV simpler than ever before.

 

To provide an alternative to antibiotics that not only treats but prevents BV.

 

To offer lasting relief to sufferers of BV everywhere.

 

It’s time to take charge.

 

It’s time to Break the Cycle.

Project: Work

Year: 2018

Pitch, Campaign