Branding, Packaging, Digital, Web Design
Faced with an array of eye solutions in the pharmacy, nothing quite stood out to me. Everything looked medical and sterile (rightly so) with design left as an afterthought.
What's the difference between dry eyes and red ones? There's no clear distinction. What if I had both?
I started my own branding and packaging passion project to stand out from the dull crowd by giving it a voice - in store and online.