LIVEHIGH is a local clothing brand that focuses on street style. They have approached me to create a character for their brand, which is targeted at hip youngsters of the 21st century.
The owner had two concepts in mind, but both featuring the same cat. This cat was to be really fat, lazy, smoked weed, and had an anger issue.
We started out with a simplistic style, but after many drafts, it was decided on a rough edged look.
The design was eventually printed onto black and white t-shirts for their 2015 Summer line. It was reprinted again after it was sold out.