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Jewel Changi Airport Instagram Stickers

I was tasked with creating 16 branded stickers for Jewel Changi Airport to help increase engagement and awareness of the newly opened lifestyle destination. Bringing attention to the multi-faceted experiences that Jewel has to offer - #ShopAtJewel, #SeeJewel, #DineAtJewel, and #PlayAtJewel.

Drawing inspiration from the mascot of Jewel, a blue swallow and a ladybug, I came up with sketches to show them interacting with each other while exploring Jewel and all it has to offer. Part one of the stickers was a success, with users searching 'seejewel' on Instagram and using it on their Instagram Stories.

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