WE GOT THIS

Project: Work

Year: 2021

Branding, social posts, EDM, Memes

WE GOT THIS is a non-profit youth-led sustainability movement that aims to educate youths about sustainability through bootcamps and masterclasses and have them co-create with us to find solutions to saving the world.

Our project speaks to the youths in colloquial language and cuts through all the sustainability jargon by delivering everything in its simplest form. Our visual language is bold, unexpected, handcrafted, anti-establishment, a mix of analog and digital styles. The overall look looks like it’s done by the youths themselves, something that they can connect to rather than a cold brand talking down to them.

 

So far for our pre-launch phase, we’ve created a mini manifesto video, a website, and populated the WE GOT THIS instagram page.

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