Charlie Oscar Delta Squad
Client
Activision Blizzard
Type of Work
Branding
Social
WELCOME TO THE CHARLIE OSCAR DELTA SQUAD.
An exclusive program for the elite COD operatives.
This ambassador program recruits top influencers to promote the latest in Call of Duty with unique experiences for their fanbase. COD players are also invited to get a chance to game with the greatest and rise up the ranks.
Markets
Singapore, Philippines, Taiwan, Thailand, Australia
Branding
Our overarching ambassador program is called the Charlie Oscar Delta Squad, which comes from the NATO phonetic alphabetisation of COD.
Local Markets
For market-specific communications and encourage ownability of the program with logos unique to key markets*.
For applications that run across several markets like merchandise or regional activities, the main logo (without extensions) will be used.
*All markets except Taiwan use a solid trace of their map in the background.
Applications
Digital, Merchandise, OOH.
