Forward SG

Created for the Ministry of Communications and Information, this campaign supported Forward Singapore by driving awareness and understanding of the national vision. Anchored in the idea Building Our Shared Future, the work emphasised co-creation, positioning Singapore’s next chapter as something shaped collectively.

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The visual identity uses converging triangles to symbolise unity and progress, forming an iconic look designed to scale seamlessly across digital platforms. This system was extended into a flexible design language for complex policy information, applied across the full report and simplified summaries distributed at roadshows.