Rev Your World
Client
Toyota
Type of Work
Branding
Social
Livestream
While in-person events are steadily gaining momentum for a come-back, the pandemic has created the catalyst for virtual and hybrid events – and they are here to stay.
In the 3rd year of Toyota's Gazoo Racing eMotorsports GT Cup, we refresh the experience and engagement for the heart-stopping race set in Asia. We crafted an energetic and bold branding strategy for the 2022 TGR GT Cup, ensuring cohesion throughout.
Markets
Singapore, Malaysia, Indonesia, South Korea, Philippines, Taiwan, Thailand
Event Trailer
Year on year, we create exciting new ways to introduce qualifying racers and their battle to qualify for the global finals.
Visuals
Our key visuals featured the stunning in-game Toyota
cars hugging tight curves as they battle for P1 position.
The red, white and black tones created a stunning and dynamic look, yet was unmissably Toyota, across the tournament.
In-Game Livery Creation
An iconic addition to the tournament was to turn the most prized real estate of a tournament - the livery, into a showcase for local artists.
Event Livestream
The art direction continues to be integrated into every aspect of the livestream ensuring a coherent tournament experience.
