1000 Untold Stories

Client

Dermatix

Type of Work

Film, social, website

1000 Untold Stories is a regional campaign that encourages mothers to share the often-unspoken emotional journey behind their C-section scars.

 

Through a microsite, mothers submit their stories, which are transformed into personalised AI-generated illustrations based on a bespoke visual style created in collaboration with an illustrator.

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The result is an expressive way for mothers to share their experiences and support one another in their own community.