DMZ: Loot Ops
Client
Activision Blizzard
Type of Work
Design
Social
Event Production
A real-life raid that lets you keep what you steal… if you survive!
Gamers play to do what they can't in real life, but they often wonder what'd it feel like for real. When Call of Duty launched Warzone 2.0's new Loot and Extract mode, we brought the game to the real world.
DMZ Loot Ops – A real life raid that lets you keep what you steal, if you survive. A physical COD map where we invited 21 creators from across 7 markets, to raid for loot while evading hostile guards before time ran out!
Markets
Singapore, Taiwan, Philippines, Hong Kong, Thailand, Australia, New Zealand
Pre-Launch Social
In each market, KOLs were uncovered as elite operatives who were challenged to complete this unique looting mission in real-life.
On Ground Experience
We then built a cinematic and physical warzone, inspired by Warzone’s map - Al-Mazrah, and filmed the KOLs attempting the challenge.
KOL Activation
An immersive branded experience that gave KOLs around the region a chance to loot Warzone merch for their community.
