Descend into Darkness
Client
Activision Blizzard
Type of Work
Design
Social
Event Production
Gamers are passionate about their favourite franchises, but how far will they go for their beloved game?
For the Diablo IV launch, we asked fans to take their devotion to new heights with – The Pact With Lilith. 6 gamers willingly give their afterlife to the Blessed Mother.
We made a vessel where they'll rest their remains upon death, binding their souls to Lilith forever. Showing the world how their loyalty to this dark franchise has no limits by giving it all for the game.
Markets
Singapore, Philippines, Thailand
In-game challenge
We issued a challenge on FB to all core fans, show your devotion to Lillith in-game for a chance to be invited to a unique physical event.
Film
The top 6 of our most devoted fans were then invited to attend a ritualistic ceremony where they were filmed signing their afterlife away to Lillith, greatly hyping up the region for the game launch with the controversial nature of the event.
The Event
An immersive pact signing ceremony held in Singapore,
one that recreated the hellish world of Diablo IV.
