Singapore Food Agency (SFA)
Outdoor, Social, Website, Branding
For a country that acknowledges eating as a national pastime, it is well documented that Singapore imports about 90% of its own food supply.
SFA is the national authority entrusted with the mission of ensuring stringent food safety standards and growing a resilient supply of farm-to-fork for Singapore.
The end-to-end campaign includes a fresh Singapore local produce sticker used on goods in supermarkets, and many out-of-home posters across the country.
On top of offline and online engagement to support the campaign and drive consideration, a dedicated website was launched to educate the audience on the local farm-to-fork scene and the community behind it.